Rural King Cross Lanes - EAST BRANCH, W.Va. () - The store known for livestock feed, farm tools and work clothes opened on Monday in Cross Lanes.

The business has brought 70 to 90 jobs to this location, and those who are there say that the company is still hiring for this new location.

Rural King Cross Lanes

Rural King Cross Lanes

According to the company's website, they have locations in Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, West Virginia and Florida.

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KANAWHA, W.Va. () - With the seeds for growth planted in Cross Lanes, many neighbors across Kanawha County say they are excited about the future for the first time in a long time.

Noah Haverland, of St. Albans, said he got a boost of hope when he learned that a new Rural King Farm and Home store was coming to Cross Lanes, creating 70 to 90 jobs.

"I think it's great for the area," Haverland said. "It's like this group is growing and regrouping."

Company officials say the new business plans to build a store at the site of the old Cross Lanes Sam's Club off Lakeview Drive, but has also spread in the interest of Nitro.

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"Anytime you create an opportunity for ... new jobs, it's good for the community," said Nitro Mayor Dave Casebolt.

Casebolt said Nitro's Community Center will be a place of opportunity throughout the week. Countryside King officials plan to hold open interviews in city council chambers from 8 a.m. to 5 p.m. Wednesday through Friday (June 1-3) to begin filling as many vacancies as possible.

Although he now has a job, Haverland said his girlfriend plans to apply to Rural King to help support the new family member.

Rural King Cross Lanes

Casebolt said Rural King sells livestock feed, farm equipment, farm parts, wild poultry, workwear, clothing, furniture and toys.

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"It's going to be good for people who need jobs," Casebolt said. "I don't know how they will compete with other companies or what that effect will be."

For some in the business of selling products like this in the country, the company's competitiveness is a concern.

"Of course anyone's worried when a big company comes to your area," said Nathan Wills, owner of Town and Country Supply.

Willie has operated his store since 1970. He said that while he does not want to lose business, the jobs are important to the area he will work to live with.

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Assistant manager of the new Rural King location, Dustin Parsons of Poca, said Rural King is a family-owned business since it was founded in Mattoon, Illinois, in 1960.

Parsons said the company hopes to open the store to the public in August or September.

Rural King is opening at the former Sam's location on Lakeview Drive, according to Nitro Mayor David Casebolt's Facebook page.

Rural King Cross Lanes

The company plans to hold a job fair at the Nitro City Council Chambers June 1-3 from 8 a.m. to 5 p.m.

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According to the store manager, the new business will create 70-90 jobs. They hope to open in September.

According to the mayor, Rural King sells livestock feed, agricultural tools, agricultural parts, lawnmowers, work clothes, clothes, furniture and toys.

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